The thinkproducts Vitality Fashion Show invited 1,200 guests on March 10, 2007, to witness the many faces of vitality as they presented the connection between eco-conscious high-fashion and food. Staged at the Natural Products Expo in Anaheim, California, in a giant indoor tent, the presentation dismissed the old industry image of Birkenstocks in favor of high fashion and revealed how beauty comes from within and from the food we eat.