According to new research by Wal-Mart, the retailer now saves American families $2,500 a year, up from $2,329 three years ago in 2004. They are also rolling out a new brand advertising showing the many ways it saves customers money so they can live better. As a part of the new advertising, they are unveiling their new tagline -- "Save Money. Live Better." This is their first new tagline in 19 years.
The new research analyzes their national and local impacts in terms of jobs, wages, prices, consumer buying power and GDP from 2004 to 2006. The conclusion shows that savings for consumers amounted to $287 billion. This equals a savings of $957 per person, or $2,500 per household.
