Mid-size cars represent the largest segment of the automobile business. Over the last decade the Camry has steadily positioned itself as the leader of this important segment, helping Toyota move past Ford to become the second best-selling car company in the US. So with increasing pressure to maintain the number one spot, General Motors has rolled out an all-new Chevrolet Malibu to try to hold off its overseas competition.
Surpassing sales and recognition of the well established Camry will not be easy. But GM hopes that with the right vehicle they can capture a more substantial piece of this large consumer market. Knowing word of mouth can mean everything, they recently launched a massive marketing campaign. Malibu – “the car you can’t ignore” was an unprecedented one-day digital takeover of the leading online portals and automotive, sports and lifestyle web sites.
