Mars Reveals Latest Trends in Confections at All Candy Expo Mars Snackfood announced that America's favorite candy is getting a little more personal with the introduction of MY M&M's(R) Faces, which lets consumers print their faces on an M&M. This head-turning innovation was the spotlight new product revealed at the National Confectioners Association All Candy Expo.
The world's leading confectioner, Mars Snackfood US, also debuted M&M's(R)Premiums-the brand's entry in redefining the premium chocolate category. Covered in thin, jewel-toned shells that resemble precious gemstones, the smooth, rich M&M's(R)Premiums come in five flavors. They will be available nationwide starting this summer.
Mars Snackfood US also introduced a first-in-category innovative new format for its Dove(R) tablet bar collection. The tablet bar features three individually-wrapped pieces in an elegant, re-closeable pack. The DOVE(R)tablet bar is available nationwide this summer.
Produced for Mars Snackfood US
