One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.
