"We're taking the burden of schlepping to a sample sale at odd hours of the day, and we're bringing the phenomenon online, not just to New Yorkers but to all of America," explains Alexandra Wilkis Wilson, co-founder and chief merchandising officer of Gilt Groupe, which secured $5 million from Matrix Partners last year.
The invitation-only site features limited-time sales of clothing and accessories created by a wide range of designers, from the established Ralph Lauren to Band of Outsiders' hip newcomer Scott Sternberg. The company buys all the merchandise it sells and photographs it all especially for the site. For more see www.thedeal.com.