Most people – the sensible ones among us at any rate – use washing machines for their intended purpose. You put dirty clothes in, run the machine through its cycle and take clean clothes out. On Prince Edward Island Michael Wheeler and his company P.E.I Dirt Shirts reverse that process. Not only do they ADD the island's impossible-to-remove red dirt to wash loads of perfectly clean clothes – but he and his crew of 19 part time workers have built a business out of selling the dirt coloured shirts caps socks and other clothing . We were so intrigued by PEI Dirt Shirts we called Mike to learn more. He met us at his “factory” - an old converted rural church – where, in the course of an afternoon he showed us how he makes “dirt shirts”, shared his thoughts on summer wages and told us a story about one of the more memorable purchases of a PEI Dirt Shirt.
