When you walk on the BMW Stand, BMW EfficientDynamics catches the eye - again. With such a wide range of cars equipped with BMW EfficientDynamics, ranging from the 1 Series straight to the 7 Series, it is obvious that BMW EfficientDynamics is a pervasive element in the product development across the product portfolio. These innovations for enhanced fuel economy go hand in hand with even greater and more fulfilling sheer driving pleasure. BMW EfficientDynamics. Less emissions. More driving pleasure. Jan-Christiaan Koenders, Vice President in charge of Communications, explains how the momentum BMW have been building with BMW EfficientDynamics since last year is real and measurable
