If you would like to learn how to attract disparate talent from the Internet in order to form companies that can tackle revenue-producing projects as a temporary “syndicate”, or as a continuing business, this interview is for you.
Our guest today is Brent Britton who is an attorney with Squire, Sanders, & Dempsey. Earlier he was associated with the MIT Media Lab as a software engineer. I met Brent at the Third Annual Sarasota Design Summit where he made a presentation on “Company 2.0”. The Summit was sponsored by the Ringling College of Art & Design.
Increasingly it appears that Digital Media companies get proposal requests from clients on projects where they (the Digital Media providers) may have only 70% - 80% of the required skills. Thus, they must find sub-contractors to do the balance of the work. However, owing to the rapid pace of technological innovation, it can often be difficult to find sub-contractors with the required skills.
