Guitar Center, the world’s largest retailer of musical instruments, recently announced the findings of a national survey linking the popular video games Guitar Hero and Rock Band to dramatic increases in the gamers’ interest to own and play real instruments. Not only did the survey confirm that the majority of those who play the games are more interested in picking up real instruments, it also revealed that most musicians who play the games use their real instruments more frequently as a result.
To aid in the quest to convert gamers to musicians, Guitar Center has created the "Real Guitar" campaign. The centerpiece is a website (www.arealguitar.com) with a selection of offbeat holiday e-cards for Guitar Hero/Rock Band gamers to send to loved ones, alerting them to their desire for a gift of a real guitar this year.
