The Professional Diploma in Marketing is for marketers with operational responsibility and an eye on management. You'll learn how to plan, implement and measure marketing activities at the operational level, and understand the impact of marketing decisions on other functions within the business.
This marketing diploma qualification really helps with the 'how to' aspects of marketing planning, enabling you to develop as the 'marketing professional'. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.
This CIM marketing diploma qualification is delivered through distance/e-Learning over 12 months, assessed by 3 written assignments and 1 case study based examination. The e-learning units comprise of high quality learning tutorials ...
