http://www.dealersynergy.com/ When Sean Bradley started this Internet Sales 20 Group hey asked everyone in attendance to identify what they felt was the most importantet to their organization. As soon as everyone in the room answered their people it helped them realize that they were on the same page. It was the first necessary step these prominent business people needed to better familiarize themselves with who works for them. And thats why People is the first step on Dealer Synergys 4 Ps program.