Search engine optimization (SEO) industry veteran Scott Polk, who recently joined social media marketing company Search & Social in a business development role, spoke with WebmasterWorld video content producer Vanessa Zamora at the recent Search Engine Strategies (SES) conference in San Jose, California. Polk talked about Second Step Search, a new product expected to launch in fall 2009 that will offer clients an affordable alternative to full service consulting. Polk also explained how Search & Social utilizes social media to attract inbound links for clients, with a strong focus on producing a good return on investment, something Polk says not many other companies can offer. Polk concluded the interview with his comments on the recent deal between Yahoo and Microsoft.
