Social media and networking have fooled a lot of people and companies into thinking they are rockstars. Unfortunately the ease of access and near zero cost of distribution has created an internet that sounds a lot like this. (bad music playing) The abundance of fake rockstars has created an audience that is willing to be your friend, but not willing to listen to what you have to say, buy your product, or help you get a job.
Unfortunately most people and businesses using social media and networking are following the funnel rule: Cram more people into your brand funnel, and maybe you can trick a few into listening to what you have to say. The problem with cramming is that it is costly both in time and brand credibility, and cramming is the most inefficient and absolute worst way to go about being a rockstar.
If you really to be a rockstar, you have to understand one thing, and on thing only: contribution. Your power and influence are directly proportional to the amount you or your business contribute ...
