Step through âthe Gateway to Narniaâ into a world of wonder at Tales on Moon Lane. We are an award winning childrenâs bookshop. We're based in Primrose Hill, near Regent's Park in London and Herne Hill in South London.Our friendly, knowledgeable and well-read staff led by owner Tamara Linke ensure you will always receive the highest level of service while shopping at Tales on Moon Lane. We are committed to making books and reading fun and our staff are happy to spend time ensuring the right book goes to the right child.