According to Brad Roderick, executive vice president of InkCycle, All of our people are aware of what we are trying to create from a green standpoint. Ill give you an example. Our director of supply chain management, Chad Seal, hes got four kids so during the Christmas season he kept all of his packaging, outer box material, and kept it sorted so that one: he could recycle it. But he wanted to weigh it. He wanted to see how many pounds of Christmas wrap, plastic packaging, of cardboard corrugated material that he was getting before he recycled it because he wanted also to take the practice home to his kids and get them thinking about whats going on at landfills but also from a consumer standpoint of how many things are we buying? (grenkblog.com)