Through the power of the internet, millions of people are able to make money online through online marketing. As such, the internet marketing business has transformed into a billion dollar industry, providing people with alternative means of income even at the midst of recession. Of course, as the industry grew, so did the various marketing strategies, techniques and tools. These days, it is imperative for a would-be online marketer to use all necessary means to attract the interest of customers and boost sales but this is easier said than done.