KRS Media Group is devoted to globally promoting a 21st century Santa by connecting the celebrated and commercial Santa Claus of the United States to the centuries-old European gift-giver legends. KRS Media Group delivers motivational content and wonderfully-crafted messages that have yet to be explored or experienced. The company has established the KRIS Foundation, a nonprofit organization, in Santa's name and ten percent of the revenue generated will benefit orphaned and disadvantaged children around the world.