During the recent PubCon South at Austin 2011 conference held in the capital city of Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with conference speaker Shawn Collins, co-founder of Affiliate Summit. Collins spoke about affiliate marketing during PubCon South at Austin 2011, and with Zamora he shared how affiliate marketing has evolved since his early start in 1997 with the increase of options available to those in the field. To be successful at affiliate marketing, Collins said he has dedicated many years to learning, testing for success through trial and error, and ultimately found that what works for him is creating a lot of websites with plenty of original content, something he finds comes naturally. There is not a quick and easy way to success, according to Collins. Collins shared his explanation of affiliate marketing with Zamora by providing an example, and then highlighting the three characters in an affiliate transaction: the affiliate, who applies to the ...
