CNN brought their iReport crew to a booth at the SXSW 2011 Trade Show and had attendees empty their pockets and spread out their personal possessions on a display table
Travis recently partnered with CNN iReport for South by Southwest 2011, serving as the inspiration for a crowdsourced and data-driven adaptation of Persona. The booth was Persona on a larger scale than Travis had ever attempted; an experiment in both photography and anthropology.
Travis manned the CNN Grill, camera in hand, as the CNN Persona booth at the trade show gave his photo series an interactive, iReport-style touch. More than 700 festival attendees from around the world took pictures of themselves and the things they carried via remote, and shared demographic data at the booth to create a profile. Then, the photos and information were merged, and uploaded as iReports.
