During the recent PubCon South at Austin 2011 conference held in Austin Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with conference speaker Alan K'necht, founding partner at Digital Always Media. K'necht discussed his recently released book, "The last original Idea: A Cynic's View of Internet Marketing," which takes a humorous look at the evolution of Internet marketing, taking the reader back to the earliest historical references of marketing and then pointing out the mistakes made along the way to educate the reader and pave the way for successful marketing efforts. According to K'necht, Internet marketing comes from traditional marketing which comes from simply getting your message across. The tools are new, the concepts are not, a common misconception by new entrants to the Internet marketing field, added K'necht. Currently our industry is redefining what a conversion is, and figuring out how to better attribute value to actions leading to a sale or conversion, ...
