Interview at Federated Media Conversational Marketing Summit with Scott Meyer, CEO of Evidon.
Evidon is the first Approved Provider of compliance services for the Self-Regulatory Program and has been in market at scale since July 2010, empowering consumers with a robust notice experience on billions of monthly impressions. Evidon created the Open Data Partnership (ODP), which allows consumers to manage their online profiles, and it operates the popular Ghostery browser extension, giving people even more control over their online experiences.
Separately, Evidon supplies the monitoring platform for the Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) to enforce the Self-Regulatory Program (known as the Accountability Mechanisms). The monitoring platform uses data primarily from Ghosteryâs opt-in panel, an automated lab and Evidonâs privacy database of over 500 companies involved in OBA.
