From digital analytics to social media monitoring to addressable advertising, top brands from the marketer and agency side share how they have successfully used Kantar Mediaâs digital and traditional measurement and analysis services to gain greater insights and to make more effective media and marketing decisions.
Panelists:
Patrick McLean â Executive Director, Verizon Interactive
Helen Katz â SVP Research Director, Starcom Mediavest Group
Charlie Treadwell â Marketing Strategy Manager for Corporate Affairs Marketing, Cisco
Moderator:
Diane Laura â SVP, Corporate Marketing, Kantar Media
