Interview with Ralph Santana at the ANA TV & Everything Video Forum in NYC. Samsung Electronics has a portfolio of products that cover multiple screens - televisions, smartphones, tablets, computers. They have a unique perspective as both a manufacturer and major advertiser. The company is on a roll, recognized by Interbrand as #17 on its list of top global brands and recently named by Advertising Age to its "Marketer A-List." CMO Ralph Santana discusses the company's multiple screen strategy including innovation with unconventional marketing and how Samsung will be activating its 2012 Olympic sponsorship.
