With social adoption from consumers on the rise and richer, more fulfilling social experiences being offered, the lines between SEO and social are blurring. Both SEO and social have their own strategy, but ultimately they should aim to complement each other and work together in a fully integrated way. Here is the full version of Community Manager Steven Gradidge's talk at Brighton Digital Marketing Festival 2012, hosted at Brighton's Royal Pavilion. Introduction by Jeremy Spiller.
