Video set to Sol Cat’s ‘Fishin’ With John’ From hip hop to harmonicas, glam to Goth and mariachi to metal, the Austin-based music festival South by Southwest 2013 had it all. Nashville quintet Sol Cat was one of more than 2000 indie bands that played at 100-some venues at SXSW this year, and their music is the backing track for this documentary short. Tetra Pak US and Canada commissioned a look inside this most underground and influential of music fests because SXSW attracts legions of Millennials, who in turn gravitate to our sustainable modern carton packaging. The docu-short features several thirsty tattooed musicians and one aspiring, wolf-suited fiddle player.
