With the recent housing slump and rise in home bankruptcies, homebuilders are tightening their belts. These days, fewer contractors are stepping into dealer showrooms to purchase new equipment like trucks and instead are using the equipment they already have a little longer than they normally would. So in response to the current weak truck sales, manufacturers have decided to bring the showroom to them.
As part of “The Hard Day’s Work Tour,” manufacturers are using parking lots and construction job sites as impromptu venues for showcasing new trucks and accessories. Recently at two stops in Denver, hundreds of contractors showed up for a free lunch and the chance to check out the newest equipment. The tour is expected to stop at 180 locations nationwide.
