Pizza Hut is airing a new ad encouraging young Americans to get involved in the political process by voting for the next U.S. President. Pizza Hut is the first company in this Presidential election to remind Americans to vote with the tagline, "It's your choice. Please vote."
The new 30-second ad features two college students, one of whom is questioning whether he should vote in this year's Presidential election. The other student stresses the importance of voting, and encourages the doubting student to let his voice be heard by voting, convincing him to cast his ballot. This is the first time in Pizza Hut's 50-year history the company has run an ad to promote a public policy issue rather than promoting its pizza. The company's new Pizza Mia $5 value pizza is shown in the ad as a product placement, but is never referenced or specifically promoted.
