The Provogue Autumn-Winter 2008 Collection was launched on 1st Oct' 2008 at The Spice World Mall. Dr. BK Modi, Chairman Spice Group said, "My aim is to make Noida a world city and in regard to that we will keep having such events in future.
The collection amalgamates the finest fashions, latest trends and Provogue's signature styles. Known for it's association with the Bollywood, Provogue Autumn-Winter 2008 Collection launched the first time ever in Delhi the best of fashion extravaganza. The night would also witness the mammoth star cast of the upcoming movie KIDNAP – The very hot & the current heartthrob of the nation Imran Khan with the beautiful and sexy Minissha Lamba with stunning Vidhya Malvade walking the ramp for Provogue. A melange of Bollywood & fashion like never before! To add to the excitement the composer fabulous deo of Sandeep Vyas & Sanjeev Vyas performed live the superhit track "Mit Jayee" from Kidnap.Kidnap is a Sanjay Gadhvi film who has earlier given superhits Dhoom 1 & Dhoom 2.