What's made this once obscure market more popular for adventurists is the preserved rituals of indigenous Mayan religion mixed with the colorful commerce of the market vendors. It's a fascinating blend of modern Catholicism & local customs seen practiced every Sunday & Thursday when traders converge from all over the country to sell their wares. A definite must see if you're visiting nearby Lake Atitlan or Antigua. ChiChi is approximately 87 miles northwest of Guatemala City.