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http://newschoolnetworkmarketingblog.com/internet-network-marketing/writing-press-releases-the-long-lost-art/ A press release is essentially just an announcement of some sort…some sort of product or service. Many times, you can do press releases for absolutely free.

There are two main ways that press releases can help you get traffic.

First, you can get traffic from those press services that you submit your release to….from the readers that the service publishes your content to.

Second, you can get natural search engine traffic through press releases. If you write your press release in a certain way, using certain keywords, many times search engines will recognize that and list your press release as one of the top listings in the natural search rankings.

A Press Release consists of 4 things:

- Title

- Introduction

- Body

- Call to action information

Let me give you an example of what a press release should look like

Subject : Get More Leads and Cash Fast For ...