http://www.magiclistbot.net What you need to ensure is that you continue to maintain and build on that connections in your opt-in email marketing, as time goes on. Remember the core of opt-in email marketing success is the phrase expose, involve, and upgrade. Remember that every time people interact with your marketing messages, that counts an exposure. People may need a number of exposures to want to involve themselves more in the process. Make sure your communications are quality content and offers, and are targeted to the shoes that the prospect is standing in, right now. Not necessarily where you are, and that's so important. Realize that there are hot topics floating around in your niche, and there are probably about 5 top questions or concerns that revolve in the minds of 80% your prospect base. How can you find out what's hot in the minds or your base? There are two main ways. First, poll them and ask them through surveys like Polldaddy.com or Surverymonkey.com.