Apple improvised an overnight store at SXSW 2011 on Congress Street for the ipad 2 rollout on Friday, March 11, 2011 and these are some of the sights and sounds including a talk with mobile app promoters from Zaarly and heattrackerapp.com ( Heat Tracker). Rachel Youens is shown with her hot new iphone4 camera accessory. Video by Paul Terry Walhus from Spring.net (subscribe to "springnet" on itunes and use this search term everywhere else like youtube, blip.tv etc)
