There is an art and science to developing successful cross-media marketing campaigns. This post and accompanying video will look at both, based on data from over 22,000 campaigns and a number of recently published studies.
The MindFireInc team attended the Dscoop6 conference in Orlando, Florida, and Joe Manos and I had an opportunity to share these best-practices with attendees. The audience ranged from beginners to experts, who each had a variety of questions centered around how to successfully produce cross-media campaigns.
As a special bonus: Test your cross-media marketing IQ at 17:08 and see how you do with a real-world scenario, where I share some real-life data and results. Take the test and let me know how you did!
