Michael Shapiro, Founder and CEO, TheAlternativePress.com
Hyperlocal News: A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market.
With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?
