Patrick Terry, who spoke at the Communications School at the University of Texas on Tue March 29, 2011 started a unique chain of burger stands around Austin Texas. They feature great quality and low prices, and they're up to the high standards of the owner. He followed his own instincts and they grew by word of mouth mostly even though Patrick has a degree in Advertising from UT. More videos in this series on itunes, Spring.net and youtube (search for "springnet")