Rick Kramer, LYTEBEAM DESIGN When it comes to creative design solutions, Rick Kramer has been thinking way outside the box for years. Coca-Cola, General Motors and Nike are a few corporations that have benefitted from his talent in new product development. He serves as CEO of Distaview Corporation which he founded 25 years ago. His latest patent explores how solar panels and water can be folded into the walls of a hurricane and earthquake-resistant structure. Built in a day, the structure offers revolutionary results not only in the world of disaster relief, but in applications still being realized.
