Since the phenomenon of the ALS ice bucket challenge started, the internet was loaded with videos of people pouring ice buckets over their heads everyday. It hasalready become exhausting and repetitive to watch these videos, but one video stands out. A Czech microbrewery called Two Tales took on the #ALSicebucketchallenge and thought that pouring a bucket of ice over their heads wouldn't be enough, so they decided to take the challenge to the next level. They claim that "everything they do, they do with passion" for that reason they decided to make a donation to ALS and they simply swam to an iceberg. At the end of the video, they challenge Adidas, O2 and Heineken to make their donations and beat the challenge. Let's hope they answer the challenge in a even more creative way.