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Mike Cherenson, APR, and president elect of the Public Relations Society of America spoke to me about the future of the public relations profession and the importance of advocacy.

Bob Lutz takes time out of his busy schedule to speak at the PRSA International Conference about the importance of effective communication in turbulent times.

Derrick Pieters, current president of the Canadian Public Relations Society (CPRS), attended the PRSA meeting in Philadelphia, Pa., and met with PRSA president Bill Murray about reciprocity of credentials in North America.

Diane Gayeski, Ph.D., shares a few tips on how to connect with Nexters

Brian Collister, an Emmy-award winning investigative reporter for the San Antonio News 4 WOAI Trouble Shooters team, lays out the reasons that it is always best to confess.

Ike Pigott talks about a new initiative by the Red Cross to use a blogging platform to deliver messages during crisis situations. These are not blogs, per se, but rather an efficient way to get critical information out to the community.

Katie Payne of KDPaine & Partners outlines the six steps to PR measurement at the PRSA Travel and Tourism conference in Las Angeles.

I interviewed Alan Weinkrantz about business blogging and what it has meant to his PR firm.