Augmented Reality Adidas Originals: DJ game with shoe as controllerAdidas Originals launched the DJ Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, adidas launched a new interactive game within the Neighborhood and your shoe is the game controller.
