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Hear how Lee Cole, founder of Skates.com, has taken his business from a shoebox on a wooden counter to one of the world's leading online skate retailers by embracing change. And hear from Capgemini's Andy Mulholland about what this means for your business.

Watch our chronicle of service-oriented business transformation unfold onstage at Oracle OpenWorld and learn how our book, Mashup Corporations, navigates you through the next generation of business models. The 2nd edition features new chapters on Overcoming Barriers and Changing the Game. For more information visit http://www.mashupcorporations.com

What do the habits of 10-15 year-olds, the technology-savvy generation, suggest about how we will communicate and consume content in the future? To download the report, visit http://www.capgemini.com/tme