FC2Video

For those lucky enough to attend the EA Press Conference at the 2009 GamesCom show in Cologne you'll have missed the reveal of the Need for Speed SHIFT attract video. To ensure everyone gets a chance to see what is one of the best videos we've released so far I got hold of a copy of the video and put it live here. Need for Speed SHIFT is out September 15th in Europe and 17th in North America. To pre-order the game go to http://shift.needforspeed.com

Just in time for GamesCom; Need for Speed Nitro has a new trailer that shows off some customization and game play. You'll also see the new Need for Speed Nitro logo for the first time! Also, EA is collaborating with lifestyle brands tokidoki, Upper Playground and i am 8-bit to create exclusive in-game car designs and artwork for Need for Speed™ NITRO on the Wii™. Go to http://needforspeed.com for more information!

Pre-Order Need for Speed SHIFT at Gamestop and receive exclusive access to the BMW E92 M3 GT2 when the game hits shelves on September 15th.

JR is one of the most famous names in the Drift world and one of the most popular ones. Recently he's been working closely with the Need for Speed SHIFT team to help replicate the true sensation of Drifting in the new game. Credits: Director - Spitfire Tripp Rhame Post Director - EADavid Footman Producer Elin Anderson Creative Director Rod Chong DP - Spitfire Tripp Rhame DP - EA Jon West Editor Diego Maclean Editor Anthony Corsi

Andrea Bertolini is one of the most fortunate racing drivers in the world as he gets to call the Maserati MC12 his company car. He is currently driving for Vitaphone Racing in the FIA GT Championship. Credits: Director - Spitfire Tripp Rhame Post Director - EA David Footman Producer Elin Anderson Creative Director Rod Chong DP - Spitfire Tripp Rhame DP - EA Jon West Editor Paal Nesset

Chris Rado talks about his passion for racing. With one of the most distinct cars on the racing circuit, the dual-spoilered Scion tC, Rado has made a name for himself on the Time Attack world setting some of the fastest times on record. Credits: Director - Spitfire Tripp Rhame Post Director - EA David Footman Producer Elin Anderson Creative Director Rod Chong DP - Spitfire Tripp Rhame DP - EA Jon West Editor Diego Maclean

Tommy Milner, driver for the Rahal Letterman Racing team, talks about his experience behind the wheel of the BMW M3 GT2. He offers a great insight to the mind of a racing driver, what it takes to compete and what it takes to win. Credits: Director - Spitfire Tripp Rhame Post Director - EA David Footman Producer Elin Anderson Creative Director Rod Chong DP - Spitfire Tripp Rhame DP - EA Jon West Editor Sean Horne

Need For Speed SHIFT is about to release some of the coolest videos EA has ever created, and here is a sneak peak at one them. The videos will be going live on www.needforspeed.com and YouTube.com/NeedForSpeed at 12am Saturday, August 1st (EST), so make sure to check them out as soon as they go live!

Need For Speed SHIFT is about to release some of the coolest videos EA has ever created, and here is a sneak peak at one them. The videos will be going live on www.needforspeed.com and YouTube.com/NeedForSpeed at 12am Saturday, August 1st (EST), so make sure to check them out as soon as they go live!

Need For Speed SHIFT is about to release some of the coolest videos EA has ever created, and here is a sneak peak at one them. The videos will be going live on www.needforspeed.com and YouTube.com/NeedForSpeed at 12am Saturday, August 1st (EST), so make sure to check them out as soon as they go live!

Stayed tuned for some of the best automotive videos ever to come out of Electronic Arts. Check back on Saturday.