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CBS stars including Neil Patrick Harris and Jenna Elfman discuss the upcoming television season at the CBS Pepsi Max Premiere Party.

Consumer Queens Melissa Garcia heads to Tropicana in Florida to learn all about carbon footprints and what the company is doing to reduce its impact on the environment. For more information on Tropicanas efforts or to find out how to reduce your own carbon footprint, visit www.pepsico.com or www.consumerqueen.com.

Sabritas has partnered with the Mexican Foundation for Rural Development (FUNDAR) through the organization's Educampo program. See what Sabritas is doing to improve living conditions for over 300 farming families in poverty-stricken areas of Mexico. http://pepsico.com/Articles/Educampo-Agriculture-Project.aspx Sabritas is a leader in the Mexican snack and fun food market. Founded in 1943, Sabritas is renowned for the quality, variety and flavors of its products, and serves as the umbrella brand under which PepsiCo markets Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the name brand for its own line of potato chips. Sabritas controls around 80% of the Mexican snacks market.

PepsiCo is in full effect at 2009 SxSW.

PepsiCo plays the part of mad scientist and brings 10 PepsiCo employees to the 2009 SxSW Festival. Jump both feet first into social media and geekdom!

What's most refreshing about SXSW 2009? PepsiCo keeps its ear to the streets.