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With social adoption from consumers on the rise and richer, more fulfilling social experiences being offered, the lines between SEO and social are blurring. Both SEO and social have their own strategy, but ultimately they should aim to complement each other and work together in a fully integrated way. Here is the full version of Community Manager Steven Gradidge's talk at Brighton Digital Marketing Festival 2012, hosted at Brighton's Royal Pavilion. Introduction by Jeremy Spiller.

Christer Holloman is the ex-Head of Digital Product Development at The Times and The Sunday Times, an expert commentator and resident blogger at Sky News Tech Talk, author of the Amazon Bestseller 'The Social Media MBA: Your competitive edge in social media strategy development and delivery' and Chairman of First Tuesday, the UK's largest network for high growth technology SMEs and their investors. Named one of London's most influential individuals within new media by the Evening Standard, Christer has written four books under the heading 'First Time Entrepreneur Series' addressing the life cycle of a new business; innovating, planning, delivering and raising venture capital.