Direct Marketing, customer relationship management, sales campaignsCustomer Relationship Management and Direct Marketing
http://www.globalchange.com Customer relationship management, CRM and customer loyalty. Why clients / customers hate automatic answering systems and how to create better customer relationship management systems. Telephone and utility companies. Need customer focus. Keep customer contact personal. Also make sure text large enough for older customers to read. Ageing population and failure to target older consumers. Impact of ageing on labour force, immigration and demographic challenges in UK, Germany and the rest of the EU. Caring for older customers. Blindness to customer needs. Examples of institutional blindness, and failure to understand customers needs. Product placement and product positioning / brand presence in homes. Business management video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Speed of change, pressure to act fast. ...