Understanding semantic advertising & brand protection - how to achieve competitive advantage from the science of semantics.The company presented in the video, ad pepper media, is one of the leading, independent international online advertising marketers. The company offers individual and efficient solutions for media agencies, advertisers and websites in display, performance, email and affiliate marketing, covering practically the whole range of online advertising. The products iLead (lead acquisition), iSense (semantic advertising) and SiteScreen Network (brand protection) are unique in their market sectors. Webgains is the fastest-growing affiliate network in Europe. Companies within the ad pepper media group offer trailblazing solutions in their fields, including: Emediate (ad serving), ad.agents (search engine marketing) and Globase (email marketing technology). With 16 branches in eight European countries and the USA, ad pepper media is currently providing campaigns for thousands of national and international advertising clients in more than 50 countries. Through its complete range of efficient marketing solutions, its own innovative system technologies and a high degree of international placement power, the company continues to be one step ahead of the competition. ad pepper media is a company quoted on the stock market whose shares are traded in the Prime Standard of the Frankfurt Stock Exchange (Securities Identification Number: 940 883)