http://www.writewaysolutions.com/blog -- Here's a quick and easy way to become an authority without publishing a best-seller, giving presentations in front of thousands or spending decades in school.
http://www.autoresponderwritergetsleads.com -- Contacting prospects and clients only to pitch your product or service might get you a sale or two. But it does little to develop a relationship -- an essential factor when you want repeated sales.
http://www.autoresponderwritergetsleads.com -- Human nature has repeatedly revealed people's preferences for cures over prevention. Here's how you can use cures in your marketing materials.
http://www.tomtrush.com/freereport -- Although the old saying, "The more you tell, the more you sell," has been proven time and again, you rarely see this approach applied to marketing materials -- and that's a major mistake.
http://www.writewaysolutions.com/blog -- I recently had an opportunity to write the infomercial script for the Ultimate Sandbag (http://www.sandbagfitnesssystems.com), a fitness product create by Josh Henkin. Here's some behind-the-scenes footage from the infomercial shoot.
http://www.writewaysolutions.com/blog -- Here are a few quick comments about Dave Lakhani's latest book, "How to Sell When Nobody's Buying (and How to Sell Even More When They Are)."
http://www.writewaysolutions.com -- Look around and you'll see the marketing world is crammed with inflated claims. Here are 8 ways to make any claim more credible.
http://www.writewaysolutions.com -- In marketing, stories are powerful persuasive tools that can help you generate sales because they allow readers to form their own conclusions. Here's an easy way to write you next a sales-generating story.
http://www.tomtrush.com/freereport -- Here are 2 online tools you can use to generate leads based the questions your prospects type into search engines.
http://www.tomtrush.com/freereport -- Here's a quick explanation of what is an autoresponder and how you can use it in your e-mail marketing campaigns.
http://www.writewaysolutions.com -- Here's a copywriting secret you can use immediately to boost responses on your marketing materials. Regardless if you're writing an advertisement, website copy or a quick e-mail, this secret is the key to getting your prospects to feel an instant connection with you.
http://www.writewaysolutions.com -- Here's a problem that causes damage to probably 95% of the marketing materials used by companies. And it has nothing to do with graphics, layout, or even the type of product or service being promoted.
http://www.writewaysolutions.com -- When dealing with prospects, many business owners ignore a marketing approach that costs them easy sales -- and that only means more opportunity for you. Here are some simple ways to give prospects exactly what they want.
http://www.writewaysolutions.com -- If you advertise your business, then what you're about to hear could change the way you use this promotional strategy. Here are 2 common mistakes that prevent reader response and pad the pockets of any publication you advertise in.
http://www.writewaysolutions.com -- Here are some simple ways you can use Robert Cialdini's principle of social proof in your marketing materials to pull in prospects and drive dollars to your business.
http://www.writewaysolutions.com -- In an experiment described in the book "Influence: The Psychology of Persuasion," author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy.
http://www.writewaysolutions.com -- Hereâs one of my favorite copywriting techniques for getting prospects to read your entire marketing piece. All you need to do is ask the right type of question.
http://www.writewaysolutions.com -- Is your first thought when writing a marketing piece for your business, "How can I create a sale?" You may want to re-think your process. Here's an exercise to help you write benefits that generate sales.
http://www.writewaysolutions.com -- One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects' minds. Here are two ways you can direct attention to your message.
Here's an easy way you can quickly collect a steady stream of eager prospects using the same method employed by Internet heavyweights such as Google, YouTube and Amazon?
http://www.writewaysolutions.com -- If you serve your clients well and provide value, you should have little trouble getting testimonials. Unfortunately, many testimonials in marketing materials have little pulling power because they lack details. Here are some quick tips for getting powerful testimonials from your clients.
http://www.writewaysolutions.com -- If ever there is a time when people realize they have new problems or concerns, it’s during a recession. As a result, they seek information. Here's one of the easiest ways to convey solutions in your marketing copy.
http://www.writewaysolutions.com -- Here’s an easy way to create copy that melts resistance to your sales pitch. In fact, this technique involves very little actual writing.
http://www.writewaysolutions.com -- Here are 5 questions to ask before creating your sales and marketing collateral. These questions apply to all types of marketing pieces, including articles, brochures, direct-mail letters and websites.
http://www.writewaysolutions.com -- If you're having trouble crafting marketing copy for your business, you're probably trying too hard to follow these writing "rules" you learned in English class.