Deepak Chopra, Founder of The Chopra Center for Well Being. Pioneered at corporate conferences and the Kellogg School of Management (Northwestern), The Soul of Leadership program defines a leader as the heart and soul of any group -- the person who fulfills the deep purpose for which groups come together. Basic needs exist in every group, and the leader understands the group's dynamics, fostering loyalty, creativity, vision, security, and achievement with the conscious intent of bringing out excellence at every level. Human consciousness affects leadership potential. In addition to basic needs, leaders and followers also experience predictable responses to competitive situations. These responses drive every decision we make; therefore, great leaders must have a conscious understanding of how these responses affect their decisions. By increasing your awareness of your own and other's needs, The Soul of Leadership will help you gain a distinct advantage over those who concentrate only on external goals and rewards.