http://goldrush.aol.com
You may already know that AOL launched Gold Rush today. AOL and Mark Burnett (producer of 'Survivor)' have created a first-of-its-kind online reality game in which consumers can turn pop-culture knowledge into gold. More than $2 million is up for grabs, and in order to win, players must solve a range of pop-culture challenges that are embedded online and in the world around us. Players will find them in the magazines they read, the TV shows they watch, and on the radio stations they listen to.
