Just came up with a genius way of getting your average joe to subscribe to rss feeds with a new concept for future apple tv boxes. Dig this. Imagine having a card slot on the front of the apple tv that could scan semacode pictures, advertisers could put them on cans, t-shirts, emails, normal post. You could create a whole new way of getting over that awkwardness of using "a computer"
You heard it here first, semacode and rss feeds! :)